Emma Mc Conologue A2 Media

You Oughta Know - Alanis Morissette This music video is shown to include elements of all three types of music video: performance , narrative and conceptual, and seems to fit the pop/rock genre. The combination of all three types of music video keep the audience engaged with the video, leaving them to want to know what happens next in the song. Elements of performance are shown through the main artist lip-syncing as well as performing with a band towards the end of the video; the narrative elements express the artist's heartbreak through the use of her acting, reinforced by the lyrics; due to there being a common theme of love and relationships throughout this song, the chorus provides a catchy beat and repeatability for the audience. The heartbreak she experiences could also be referenced in the different shots, e.g. Alanis walking alone over mountains in the distance. The narrative elements allow the lyrics to be told like a story, creating a mode or address and a relati...

Andrew Goodwin (1992)   A media theorist who wrote a book called " Dancing in the Distraction Factory ".    In this he suggests there are:   - 6 Key features of a music video   - 5 ways to analyse a music video   1. Music videos demonstrate genre characteristics.     Certain features are expected out of a video depending on the genre of the music, for example a girl bands/artists are expected to have dancers and close ups of the singers, whilst a Indie band are expected to have performance shots of the band and cut to a fast beat.    2. There is a relationship between lyrics and visuals. The lyrics are represented with images.      Themes, mise-en-scene and events of the video match with lyrics of the song, to help portray the message of the song. 3. There is a relationship between the music and visuals. The tone and atmosphere of the visual reflects that of the mu...

OK Go What has happened to their videos over time? Why do they choose to make videos like this? Over the years, many elements of OK Go's music videos have stayed the same, mainly with a conceptual theme to them. A reoccurring theme throughout all of their videos is that the four band members are shown, mainly dancing or performing in unison and symmetry. Elements such as these take a unique spin on traditional music videos whilst keeping to a low budget, allowing the audience to see something new and be more engaged throughout. Another concept that recurs is how all four band members have the same or similar costumes, for example in  End Love   and  Needing/Getting,  they're all shown to be wearing bright, block colour onesies; this is another distinctive characteristic of their videos that attracts the target audience. Videos such as  Here It Goes Again   (2006)   and  A Million Ways  are examples of how OK Go's music videos a...

Types of Music Video: Performance, Narrative and Conceptual Performance Music Videos These videos usually show the band or artist performing the song some where, e.g. on a stage. It's the cheapest and easiest  type of video to make, providing the location is suitable for it to be filmed at. To make these videos more interesting to the audience, lots of shots are used in quick succession as there’s a risk that the videos would be boring if it were slower paced. Mainly these types of videos are combined with short clips of footage from somewhere else to maintain the audience’s attention.                                                                                                               ...