Genre Research - Indie/Alternative

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Digipak Analysis - Imagine Dragons Albums and Posters

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Imagine Dragons - Digipak Analysis From using Imagine Dragons as a case study for my digipak analysis, I found that the three full length albums they have released: Night Visions, Smoke and Mirrors and Evolve, have many similarities in them, for example, the stark contrast between the fonts on the front and back covers of the Album and the dark, eye-catching album art. The posters also use the album art, which keeps the marketing and branding for the albums specific and effective so the audience can easily recognise the band. From analysing these CD covers and posters, I will try to incorporate some of these ideas in my work so my poster and CD cover will fit in the alternative genre well and be recognisable from the target audience.
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Song Feedback and Ideas Visualisation

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My chosen song was played to some of my peers who gave me a wide variety of initial ideas to use for my music video, as well as giving their first impressions, which is something I have found very beneficial when thinking about ideas to incorporate into my video. The most common theme presented by my peers was the use of water and using a beach setting due to the song's title being 'Oceans Away', which would mainly focus on a performance and narrative based video about an emotional relationship. My song was also seen as 'chill' and 'relaxed' with other location ideas mentioned, such as a forest or a a busy town at night which fits into typical locations of the alternative genre, and are things I will consider when drawing up initial ideas for my video. This feedback has been especially helpful for me as it's given me a deeper insight into a wider range of ideas to use in my video and to be more creative.
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You Oughta Know - Alanis Morrissette Music Video Analysis

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You Oughta Know - Alanis Morissette This music video is shown to include elements of all three types of music video: performance , narrative and conceptual, and seems to fit the pop/rock genre. The combination of all three types of music video keep the audience engaged with the video, leaving them to want to know what happens next in the song. Elements of performance are shown through the main artist lip-syncing as well as performing with a band towards the end of the video; the narrative elements express the artist's heartbreak through the use of her acting, reinforced by the lyrics; due to there being a common theme of love and relationships throughout this song, the chorus provides a catchy beat and repeatability for the audience. The heartbreak she experiences could also be referenced in the different shots, e.g. Alanis walking alone over mountains in the distance. The narrative elements allow the lyrics to be told like a story, creating a mode or address and a relati...
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