Genre Research - Indie/Alternative
Back Cover of Digipak
BACK COVER This is the back cover of my digipak, as well as the spine of the album.
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Andrew Goodwin (1992)
Andrew Goodwin (1992) A media theorist who wrote a book called " Dancing in the Distraction Factory ". In this he suggests there are: - 6 Key features of a music video - 5 ways to analyse a music video 1. Music videos demonstrate genre characteristics. Certain features are expected out of a video depending on the genre of the music, for example a girl bands/artists are expected to have dancers and close ups of the singers, whilst a Indie band are expected to have performance shots of the band and cut to a fast beat. 2. There is a relationship between lyrics and visuals. The lyrics are represented with images. Themes, mise-en-scene and events of the video match with lyrics of the song, to help portray the message of the song. 3. There is a relationship between the music and visuals. The tone and atmosphere of the visual reflects that of the mu...
OK Go Music Videos Analysis
OK Go What has happened to their videos over time? Why do they choose to make videos like this? Over the years, many elements of OK Go's music videos have stayed the same, mainly with a conceptual theme to them. A reoccurring theme throughout all of their videos is that the four band members are shown, mainly dancing or performing in unison and symmetry. Elements such as these take a unique spin on traditional music videos whilst keeping to a low budget, allowing the audience to see something new and be more engaged throughout. Another concept that recurs is how all four band members have the same or similar costumes, for example in End Love and Needing/Getting, they're all shown to be wearing bright, block colour onesies; this is another distinctive characteristic of their videos that attracts the target audience. Videos such as Here It Goes Again (2006) and A Million Ways are examples of how OK Go's music videos a...
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