Genre Research - Indie/Alternative

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Digipak Analysis - Imagine Dragons Albums and Posters

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Imagine Dragons - Digipak Analysis From using Imagine Dragons as a case study for my digipak analysis, I found that the three full length albums they have released: Night Visions, Smoke and Mirrors and Evolve, have many similarities in them, for example, the stark contrast between the fonts on the front and back covers of the Album and the dark, eye-catching album art. The posters also use the album art, which keeps the marketing and branding for the albums specific and effective so the audience can easily recognise the band. From analysing these CD covers and posters, I will try to incorporate some of these ideas in my work so my poster and CD cover will fit in the alternative genre well and be recognisable from the target audience.
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Target Audience Research - Questionnaire

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TARGET AUDIENCE RESEARCH - QUESTIONNAIRE When asking for members of my target audience to fill in my questionnaire, I asked an even number of both genders to try and get non gender-biased opinions, and see if my genre would appeal to everyone - from the chart it appears that the split is almost equal. At first, I wanted to find out the reasons why my target audience would listen to music, to see what elements I could incorporate into my own music video. From the results of my questionnaire, it appears that the most common reasons why my target audience would listen to music is to relax, to make them happy and to escape; these are elements that I will consider when drafting initial for my music video to try and appeal to as wide an audience as possible.   Next, I wanted to ask my audience about their feelings when listening to music, and what it makes them think of mostly. From my results, I have found that the main things people think of when listening...
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