OK Go What has happened to their videos over time? Why do they choose to make videos like this? Over the years, many elements of OK Go's music videos have stayed the same, mainly with a conceptual theme to them. A reoccurring theme throughout all of their videos is that the four band members are shown, mainly dancing or performing in unison and symmetry. Elements such as these take a unique spin on traditional music videos whilst keeping to a low budget, allowing the audience to see something new and be more engaged throughout. Another concept that recurs is how all four band members have the same or similar costumes, for example in End Love and Needing/Getting, they're all shown to be wearing bright, block colour onesies; this is another distinctive characteristic of their videos that attracts the target audience. Videos such as Here It Goes Again (2006) and A Million Ways are examples of how OK Go's music videos a...
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