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Digipak Analysis - Imagine Dragons Albums and Posters

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Imagine Dragons - Digipak Analysis From using Imagine Dragons as a case study for my digipak analysis, I found that the three full length albums they have released: Night Visions, Smoke and Mirrors and Evolve, have many similarities in them, for example, the stark contrast between the fonts on the front and back covers of the Album and the dark, eye-catching album art. The posters also use the album art, which keeps the marketing and branding for the albums specific and effective so the audience can easily recognise the band. From analysing these CD covers and posters, I will try to incorporate some of these ideas in my work so my poster and CD cover will fit in the alternative genre well and be recognisable from the target audience.
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Song Feedback and Ideas Visualisation

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My chosen song was played to some of my peers who gave me a wide variety of initial ideas to use for my music video, as well as giving their first impressions, which is something I have found very beneficial when thinking about ideas to incorporate into my video. The most common theme presented by my peers was the use of water and using a beach setting due to the song's title being 'Oceans Away', which would mainly focus on a performance and narrative based video about an emotional relationship. My song was also seen as 'chill' and 'relaxed' with other location ideas mentioned, such as a forest or a a busy town at night which fits into typical locations of the alternative genre, and are things I will consider when drawing up initial ideas for my video. This feedback has been especially helpful for me as it's given me a deeper insight into a wider range of ideas to use in my video and to be more creative.
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